Behind the Scenes (BTS): A Marketing Opportunity for Everyone

Behind-the-scenes content, or BTS as photographers call it, is one of the best ways to show appreciation for the photographers who refer business to you.

Before filming or taking BTS photos, it’s always a good idea to let both the photographer and the models know what you’re doing and why. Most are happy to participate when they understand they’ll receive free content they can use to promote themselves.

During a recent PhotoWhips shoot,

@taylorsummer photographed a stunning 1964 Pontiac GTO with Arizona’s breathtaking Superstition Mountains as the backdrop. While the photo session was underway, we captured some incredible BTS footage that showcased not only the beautiful car, but also the creativity and professionalism behind the shoot.

We’ll send the BTS photos and videos to Taylor as a thank-you for her business and let her know she’s welcome to share them with her models, clients, or anyone else she chooses.

It’s a tremendous marketing opportunity that benefits everyone involved. The photographer receives additional content to promote their work, the models gain more social media material, the classic car owner receives valuable exposure, and PhotoWhips showcases the incredible experiences our platform creates.

Remember, photographers and classic car owners aren’t just working together for a day—they’re partners. When each helps promote the other, everyone benefits, and those partnerships often lead to more bookings, more referrals, and more unforgettable photo shoots.